This New Zealand project demonstrates New Consumers at work. A “collective” of conscious consumers have a vision of Wellington as a place where it’s easy for people to live socially and environmentally responsible lifestyles.
Their goal is to: To
- empower consumers to make more informed purchasing choices; and
- encourage and support Wellington cafes to adopt more environmentally and socially conscious business practices.
The project promotes nine practices which they believe make good business sense, respect people and the environment and reflect current consumer preferences. Participating cafes get awarded a badge for each of nine actions or practices that result in higher levels of sustainability. The nine badges encompass such topics as Fairtrade, composting, organic, recycling, BYO cups, eco-friendly cleaners. free range, and eco packaging.