China’s rich cultural heritage is under threat of either neglect or rapid commercial development. The long-term viability of its own future as a tourism destination depends more on protecting its rich cultural heritage than on building chains of hotels. Now is the time to do all we can to safeguard, protect and rejuvenate heritage sites and indigenous cultures.
The China Chapter of the Pacific Asia Travel Association together with Sunny Conventions & Exhibitions is holding a one day Responsible Tourism Forum to explore the ways in which tourism can make a positive contribution. I have been asked to speak about the Conscious Traveller.
There’s a great line up of speakers as you can see from the program and much we can learn from each other. I’ll be reporting back progress made by organizinations likeWild China, Red House China, the China Wall Group, the schoolhouse at Mutlanyou, and the Mekong Tourism Coordinating Office.