High Value Tourism: Low Volume Footprints

2 Responses to “High Value Tourism: Low Volume Footprints”

  1. Hello Anne,

    Thank you for distributing your very inspiring presentation from Bhutan. It certainly was the ideal venue for delivering such a thought provoking assessment of current and future influences on travellers and travel experiences. I was particularly interested in your emphasis on the conscious capitalists. I feel that for the past decade the emphasis has been on the traveler or visitor to be the fundamental source of responsible travel. and while I do not want to negate the importance of their “right action”, if the destination or the service providers are not acting or conducting their business in a responsible manner then it is not possible for the visitor to be even as environmentally conscious as they are at home.

    It has been all too easy for destinations to distribute “responsible traveler Code of Ethics and Conduct” or a hotel to announce its “Linen change program”. Yet throughout the destination and within the individual tourism facilities, it is, for the most part ‘business as usual’. Influential papers such as this, in the hands or on the desktop of tourism facility managers and owners can greatly influence the required change….perhpas eeven more so than a stronger ‘bottom-line’ which will come in any cae.

    I leave in a few days to develop new tourism experiences [products] across a variety of cultures [Chinese, Mongolian, Russian, North Korean and Japanese] and in a region of unprecedented traveller volume and associated environmental impacts [2 billion domestic trips just in China this year]. I will endeavor to use your VUCA principles as the common transcultural and transnational link around which this diversity of interests and capacity can congregate. This is the beauty and genius of you presentation. It brings us all together under one common and very human (which sounds like Bhutan) expression.
    Thank you again….



  2. Bhutan, or Land of” Thunder Dragon” is small landlocked Kingdom situated in Eastern Himalayas regions. It borders the Tibet Autonomous Region of China to the North West, and India to the Southwest, south and east. The Country can be divided into three major geography regions, the high Himalayas , glacial valleys and alpine meadows of the north, the fertile hills and valleys of the centre ,and foothills of the south ,which at altitudes of 1,000 ft to 4,500 ft covered by dense tropical forest ,abounding with wildlife and agricultural activities.
    Bhutan has been identified as one of the 10 bio-diversity hot sport in the world. The ecosystems harbor an estimated 770 species of birds and about 55 species of rhododendron, along with astounding variety of medicinal plants (over 300 species). Orchids are also endemic in the region. Nine national parks and wildlife sanctuaries are home to some of the rarest animals in the world.
    The people of Bhutan treasure their natural environment and live in harmony with its elements. The respect the sanctity of life, revere the mountain, forest and rivers abodes of gods and spirits, As a result, Bhutan is one of very few developing countries where much of national environment remain intact.


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